General Contractor Website Leads
GCs handle $15K-100K+ projects but most are running sites built by a nephew in 2018. Big redesign budgets, clear need, easy pitch.
3.1
avg audit score (out of 10)
54%
running outdated CMS versions
$5-15K
typical redesign budget
What we typically find on general contractors sites
Outdated WordPress themes with known security vulnerabilities
No project portfolio or case studies despite years of completed work
Missing trust signals — no license numbers, insurance info, or certifications
Contact forms that don't work or send to old email addresses
Why general contractors is a strong vertical
Highest average project value in trades — $15K-100K+ per job
One website project from a GC covers months of your subscription
GCs understand ROI — a site that generates $50K in jobs is an easy sell
Remodel/addition portfolios need proper galleries, case studies, and SEO
What each general contractors prospect includes
Business Info
Name, address, phone, email, website URL
Audit Score
Overall 1-10 rating based on a 112-check diagnostic
SSL & Security
Certificate status, security headers, HTTPS redirect
Performance
Page speed, mobile responsiveness, image optimization
SEO Basics
Title tags, meta descriptions, H1s, alt text, schema
Engagement
Analytics presence, CTAs, social links, OG tags
Ready to land general contractors clients?
Every prospect comes with a full audit report. You walk into the conversation already knowing what's broken.