Websites that need fixing.
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We find businesses with broken websites, audit every one, and deliver scored prospects with a full diagnostic report. You just close the deal.
Cold outreach that goes nowhere
You email 100 businesses hoping someone needs a website. Most don’t. The ones that do already hired someone. You’re guessing in the dark.
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Feast or famine pipeline
Referrals dry up. Upwork is a race to the bottom. You need a consistent source of prospects who provably need what you sell.
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Hours researching before you pitch
You find a prospect, then spend 30 minutes checking their site to figure out what to say. We’ve already done that for you.
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Sound familiar?
Every web dev and agency hits the same wall when it comes to finding new clients.
Some of your best prospects are burning money right now.
We detect businesses running Google Ads that point to websites scoring below 4/10. Broken mobile, no SSL, terrible load times — and they're paying for traffic to land on it. These aren't cold prospects. These are businesses actively losing money because of their website.
Our ads + weak site signal is one of 112 checks we run. It's the sharpest wedge in your pitch: “You're spending money driving traffic to a broken site. Let me fix that.”
This is what a prospect looks like
Every prospect comes with a full 112-check website audit. You know exactly what's broken before you pick up the phone.
Riverside Plumbing & Heating
HOTLouisville, KY
This business needs a new website. You'd know that before you even opened your email client.
Why not just do it yourself?
Fair question. Here's the honest comparison.
| DIY Prospecting | Generic Lead Lists | Lesswork Leads | |
|---|---|---|---|
| Find businesses | Manual (Google, directories) | Bulk data, unfiltered | Automated discovery |
| Know if they need a site | You check each one | No idea | Every prospect scored 1–10 |
| Know what’s broken | You audit manually | Nothing | Full 112-check audit context |
| Time per prospect | 20–30 minutes | 5 min (research yourself) | 0 min — delivered ready |
| Cost per scored prospect | $50+ (your time) | $0.50 (but 95% useless) | ~$4–$7/prospect |
| Data included | Whatever you find | Name + email only | Audit + contact + score |
| Freshness | Real-time (if you do it) | Months old | Audited weekly |
How it works
Three steps. Zero research on your end. Scored prospects every Monday.
We Find Them
We scan thousands of businesses across 24 service verticals, identifying the ones with websites that need work.
We Audit Every One
Each prospect gets a 112-check website audit across 15 categories: SSL, page speed, SEO, mobile responsiveness, schema, accessibility, security headers, and more. Scored 1–10.
You Get the Report
Every Monday, scored prospects land in your inbox with the full audit breakdown. You know exactly what to pitch before you pick up the phone.
Simple, Transparent Pricing
Plans that scale with your pipeline. Data-enriched insights, personalized outreach support, and no long-term contracts.
Starter
30 prospects/month
- ✓30 scored prospects/month
- ✓Contact enrichment (when available)
- ✓CSV delivery + batch summary
- ✓112-check audit per prospect
- ✓Weekly delivery
- ✓Single-vertical targeting
- ✓Cancel anytime
Growth
75 prospects/month · PDF + personalized drafts
- ✓75 scored prospects/month
- ✓Full PDF audit report per prospect
- ✓Enriched contact context
- ✓Personalized first-touch drafts
- ✓112-check audit per prospect
- ✓Weekly delivery
- ✓Multi-vertical targeting
- ✓Geographic filtering
- ✓Cancel anytime
Scale
200 prospects/month · Priority + API access
- ✓200 scored prospects/month
- ✓Full PDF audit report per prospect
- ✓Contact + market enrichment overlays
- ✓Draft variants for testing
- ✓112-check audit per prospect
- ✓Weekly delivery
- ✓Multi-market targeting
- ✓API access
- ✓Priority delivery + support
- ✓Cancel anytime
Concierge
Done-for-you outreach · Meetings pipeline
- ✓Everything in Scale, plus:
- ✓Done-for-you outbound execution
- ✓Personalized sequences with human QA
- ✓Meeting booking via your calendar
- ✓Dedicated sending domain + warmup
- ✓3-layer send safety controls
- ✓Weekly campaign performance report
- ✓Dedicated account manager
- ✓Cancel anytime
One closed website project pays for months of prospects. A $3K redesign covers 15+ months of Starter or 7+ months of Growth.
Not another lead list
Six things that make Lesswork different from every other prospect source.
Real Website Audits
Every prospect includes a 112-check diagnostic. You know what’s broken before you reach out.
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Scored & Prioritized
Hot prospects (score 1–3) are easy sells. Warm prospects (4–6) need a nudge. You choose what to pursue.
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Fresh Weekly Delivery
New prospects every Monday morning. No stale data, no recycled lists.
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24+ Service Verticals
Plumbers, dentists, restaurants, lawyers — businesses in every local vertical that need better websites.
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No Contracts, Cancel Anytime
Month-to-month. If the prospects aren’t closing, walk away.
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Priced to Print Money
At roughly $6–$8 per scored prospect on core plans, one closed project usually pays for months of service.
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Stop cold-pitching blind.
Every prospect comes with a full website audit \u2014 so you walk in as the expert who already has the diagnosis.
Verticals we cover
We scan businesses across 24+ local service verticals to find the ones with websites that need work.
Trades & Home Services
Professional Services
Food, Auto & Other
Don't see your niche? Tell us — if they have websites, we can scan them.
Questions?
Straight answers. No sales pitch.
"How fresh are the prospects?"
Sourced and audited weekly. You get them the Monday after discovery.
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"What audit data do I get?"
112 checks across 15 audit categories: SSL, speed, SEO, mobile, schema, accessibility, security headers, analytics, and more.
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"Can I filter by industry or location?"
Yes. Choose your verticals and geographic focus when you sign up.
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"Are prospects exclusive?"
Prospects are shared across a limited number of subscribers per market. The audit data is your edge.
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"How is this different from buying a list?"
Lists give you names. We give you names + a full diagnostic of what’s wrong with their website.
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"What if a prospect’s site gets fixed?"
Audits run at discovery time. Sites change — that’s why you act fast on hot prospects.
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"$199/month sounds like a lot."
One closed website project ($2K-$10K+) pays for months of Starter.
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"Can I try before I subscribe?"
Try the audit tool — it uses the same scoring approach and a sample of the checks that power every prospect we deliver.
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We open new spots every month.
Join the waitlist and we'll reach out when there's an opening in your market.
Get scored prospects with audit reports
Tell us what you build and where you work. We'll match you with prospects in your verticals and reach out when a spot opens.